01 — Design
Creative DirectionWhat level of design assistance do you need?
02 — Editability
Content Management SystemHow editable do you need your website to be?
03 — Discoverability
Search Engine OptimizationImprove your ranking for Google Search?
04 — Content
Images, Illustrations, CopywritingNeed help adding or creating content?
05 — Team
Industry ExperiencePrefer a team with website expertise?
06 — Support
Customer SupportHow long do you need website support?
Setting expectations
What's included with the website?
As a deliverable, the website is finalized once the design and code come together to create the complete product.
Hosting and support come as additional services. The digital agency you are working with will give you their preferred options.
Design Files
Photoshop or Sketch
Optional
Domain and Website Hosting
Website Files
HTML, CSS, and Javascript
Optional
Extended Support
Breaking it Down
Frequently Asked Questions
How is the pricing determined?
We previously ran a design agency in San Francisco for four years and these prices roughly reflect our internal scoping spreadsheet. Each design agency prices a bit differently but based on conversations with colleagues, these are good ballpark numbers for experienced design firms.
How do we choose a Content Management System?
The default choice for most companies should be Wordpress. Agencies dislike it (including us) but it's the most well known and allows your marketing team to stay productive. If you have technical talent dedicated to marketing, a strong contender is the Contentful + Gatsby.js stack. Contentful while pricey allows your tech team to create any module the marketing team needs and Gatsby can take in all of that data super easily.
Is a custom website a good fit for my company?
If you're a young company trying to establish product-market fit, we suggest sticking with a tool that lets you iterate quickly: Lead Pages, Unbounce, or Webflow (slightly more technical). Once you have your value prop, a custom website will become the foundation for all your marketing efforts, and the most optimal decision here is to bring on a a design firm with both brand and conversion optimization as strong service skills.
What is SEO and why is it important?
SEO is your one employee that works 24/7 to get you new customer leads. Companies like Zapier, Figma, and NerdWallet employ SEO as a key channel for very affordable customer acquisition. In our own experience, every company has an overflowing archive of insightful knowledge to share which they can leverage to kickstart SEO.
Detailed Advice
Have more questions?
While we don't operate a design agency anymore, we're always happy to answer questions or point you to design firms we trust. Reach out on twitter to chat @moeamaya.